Instagram is one of the best places for people to discover new avenues and places. This is because nowadays there are nearly five hundred users of Instagram who share approximately eighty million pictures a day. This shows the appetite that people have for sharing and looking for both beautiful and artistic photos. Often people from different parts of the world take it to Instagram to showcase the scenery to their followers. This allows an apparent spread of new avenues and places that people might have no clue about. There are many undiscovered and less popular places in the world which are too pretty and breathtaking. Let us see how Instagram is changing travel.
These beautiful pictures force people to plan their vacation and to trip to these places. Lately, countries like Pakistan and India have exploited their enriched history, cultural art, and landscapes to engage people in traveling to such locations. This has helped these countries to increase their GDP and, therefore, has helped them to grow exponentially.
Is Instagram used as a tourist attraction medium?
The reason which validates the fact that indeed tourism companies use Instagram as a platform to attract potential clients worldwide is the number of Instagram businesses that run their businesses on Instagram. Besides, these people use geo-tagging and hashtags to create a separate directory for their tourism locations. These sorts of hashtags have the highest number of viewership because many people like tour countries. This also helps to develop a positive word of mouth, indirectly assisting new clients in traveling to new and undiscovered places of the world.
Travel influencer has also affected travel very positively. Naturally, these influencers use Instagram as a medium to keep their travel-log and, at the same time, it allows them the ability to share it with the world. People like Eva Zu Beck(@evazubeck) and Callum Snape (@calsnape) have created this into a separate niche on Instagram where they have developed a significant following just through their travel-log and different experiences around the world. This has been one of the biggest pushes for influencing people to travel due to Instagram. These people are followed passionately, and many followers around the world follow their opinions.
What part does Instagram play in all of this?
Instagram influence and its features allow people to use its facilities in order to portray the complete version of the scenic and cultural places’ value. This can be through visual or video-graphic content. The reason is that such content consumption has increased beyond limits, hence it makes perfect sense to use this platform as their primary source of travel-log directory. Many influencers prefer Instagram over other mediums because they are difficult to use and provide comparatively fewer features to portray such content. The dynamics of Instagram allow people to get real-time feedback, allowing them to alter their content accordingly so that they could get what they like to see.
In the end, these are some of the ways how Instagram has affected tourism all over the world.