What is Twitch, and How Did it Become a Live Streaming Giant?

Twitch is a platform that allows gamers to live stream themselves playing and chat with viewers. It started in 2007 as Justin.tv by a group of people known by names as Kyle Vogt, Michael Seibel, Justin Kan, and Emmett Shear.

Justin.tv featured the life of Justine on a live stream. He had a camera attached to his cap and backpack. When the team realized people were interested in this, they developed a platform that drew more traffic. The team founded Twitch in 2011 without knowing how to monetize the platform.

Why Twitch is famous


Live streams

It is proven that one can spend a lot of hours on Twitch because events occur in real-time. An audience can watch people’s games or compete in live videos. This is the most common feature on Twitch. Users can save videos on drafts or save them to watch later, but most prefer to stream live.

Massive growth

On average, there are 20 million monthly viewers on Twitch. People from all over the world, with the United States leading in numbers, encourage everyone to watch live stream online games. If you plan on joining Twitch and ensuring you succeed at it, consider using apps such as Streamupgrade. It is user-friendly, ensures your live streams grow tremendously and become great.


It is a space that offers users online recreational activities. Just like attending a physical game to watch football or basketball, you can watch people’s games online. This is a fun activity and most people opt for this especially in the Coronavirus period compared to going out.

Amazon bought Twitch

Despite giant companies such as Google willing to pay a stunning $1billion for the app, Amazon won the bet at $970 million in cash. When the team was being interviewed, they said they considered the future of the platform and wanted a place that did not have such technology before. On the other hand, Amazon was looking for a place that can get the attention of a lot of people. In return, the founders are paid amounts from the agreement when selling out the company.

Twitch makes a lot of money

Did you know people earn by just streaming themselves play online? A leak surfaced that one of the highest-paid players earns almost $10 million, excluding donations and brand promotions. To add to this, Twitch makes $1 billion approximately every year. This is almost 100 times the amount it was sold at. It gained popularity in more countries during the first wave of Coronavirus, hence the revenue earned could be higher in the coming years.

Can be watched on any smart device

Any device that connects to the internet can be used to stream on Twitch. It can be a mobile phone, a tablet, laptop, or TV. This way, people are not limited to devices that can stream on larger or smaller screens. Viewers can chat directly with gamers to either encourage them, make donations, or ask questions.