As a company owner, if you don’t have an Instagram business page, you may lose out on potential customers interested in your products and services. If you are utilizing Instagram for online advertisements or simply to get your content in front of more people, you can’t afford to ignore it. One of the first firms to get their hands on Instagram’s new business accounts was Constant Contact. It’s possible to add more calls-to-action and buttons to your profile with a business profile. If you’re running a small company, you may want to consider switching your Instagram profile to a business account.
There was just one option for Instagram followers to interact with a company outside of Instagram prior to the introduction of business profiles: by clicking their website link in their profile. A contact button will show up on your profile after you’ve entered your business’s contact information. Choose hashtags and photos to represent your company that are relevant, like an animated GIF that depicts a user clicking on an Instagram business profile to make a phone call to the firm.
Access to analytics
Analytics capabilities on Instagram are currently quite limited (e.g., no option to export data or to monitor over periods of time longer than a week). Instagram was the last of the major social networks to implement analytics tools. There aren’t a lot of options when it comes to Instagram business analytics tools, but they are a simple method for you to see how your Instagram content is doing. Go to your Instagram profile and click the Insights data at the top of your account to obtain an overview picture of your Posts on Instagram. It is possible to check stats for impressions, reach, and followers in the Insight part of the site. Data from Insights appear at the top of the company profile on Instagram for Constant Contact. You can see your most popular posts from the previous seven days here. To see the most popular posts, click the See More button. Afterward, you can check out how many impressions, retweets, and comments the post has received.
In addition to being able to generate social advertisements directly from Instagram, having a business account on the platform enables you to do so through Constant Contact as well. A post may be promoted by selecting it and then clicking on the option to do so. In our experience, it might take anything from a few hours to a full day for an Instagram ad to be live, since the site takes a number of crucial processes to validate advertising.
A business profile may be set up by launching a business account by clicking settings from a drop-down option located at the top right of your screen. In the ‘account’ menu, choose ‘Switch to a Business Account’ at the bottom. By clicking the “Switch to Business Account” option, you will be taken through the process of adding extra contact information to your profile. In order to open a business account, there are a few stages that may be skipped, but there are others that must be completed. The use of these methods can help you get more followers on Instagram.